Via WhatsApp on the radio
WhatsApp instead of waiting on hold. Radio fans can now chat with their favorite station via WhatsApp. The pilot project is the radio show “gutefrage – your talk show”, which the Nuremberg broadcaster Hitradio N1 is launching together with the “gutefrage” portal. The technical partner for the messenger function is the startup ChatWerk, which ensures open channels and secure data with its professional platform.
Participation is one of the big issues of our time, especially for the young, digitized generation. Don’t let it sprinkle, but help shape it. This is exactly the strength of a “classic” among the media: the radio. Be it live broadcasts, questions from the listeners, suggestion boxes or competitions, many popular shows involve their audiences in the program. So far, this has mainly worked via channels such as telephone or e-mail. Things are about to change now: With the new format, Hitradio N1 invites its predominantly young audience to actively participate via WhatsApp. The program will be broadcast for the first time on October 7, 2021 from 7 p.m. to 9 p.m.
The tool for this is provided by ChatWerk. The startup, founded in 2020, specializes in messenger communication and has already made the breakthrough with its smart customer center for small and medium-sized companies. With the program “gutefrage – your talkshow”, ChatWerk makes its user-friendly and secure solution usable for both the broadcaster and the gutefrage.net portal. The media makers are enthusiastic: “WhatsApp gives us a quick connection to our hearing and the large gutefrage.net community. ChatWerk is a clear and well-designed tool. The familiarization was possible very quickly. ”
Fast and live there
And this is how it works: Via ChatWerk, the editors receive all WhatsApp messages in real time before, during and after the broadcast. The intelligent inbox ensures both real-time communication for the broadcast and smart processes in the collaboration between the editorial offices. “The solution enables us to exchange ideas quickly with listeners and well-informed users. We can also use the voice messages directly for our radio show “gutefrage – Die Talkshow”. With the option of calling users back, people can also watch the broadcast live and participate in the discussion. ”
Safe professional solution
WhatsApp has become an integral part of today’s communication. 9 out of 10 smartphone users currently use messenger services. In the age group from 16 to 29 years, simply everyone chats1. Despite the criticism, WhatsApp asserts itself with 90 percent as the top dog among messengers2. With the professional integration via the WhatsApp API, ChatWerk ensures that communication is not only smooth, but also complies with the GDPR. Oliver Kremers, Managing Director of ChatWerk, is pleased about the cooperation. “Both gutefrage and Hitradio N1 are great interactive and contemporary media. I am proud that with ChatWerk we can play our part in making this ambitious project a success. “