How can companies use Telegram? What are the options? Our guide provides you with important tips.
Telegram is popular
It doesn’t always have to be WhatsApp. Alternatives are enjoying growing popularity. One messenger that is seeing strong growth is Telegram. Over 500 million people around the world have installed the app, around 8 million of them in Germany. In any case, Telegram Bot is a great application when you compare it to other messenger apps. It’s really easy to use and has a simple API.
07 Use Cases: How you use Telegram for your company
The increasing number of users also makes Telegram interesting for companies. Here are a few examples of how the alternative messenger can be integrated into your business.
The first step in using Telegram is to download the app. You can find it in the Apple App Store or Google Play, depending on which device you’re using. Then all you have to do is log in with your phone number and you’re ready to go!
1. Customer inquiries
The corona pandemic in particular has shown that customers should be looked after digitally as much as possible these days. Via a Telegram chat, you can deal with inquiries and queries very quickly – theoretically 24 hours a day, 7 days a week, 365 days a year. If you want and can do it.
2. Purchase advice
Exercise book A or exercise book B – which one is better for the 2nd grade? Which hairstyle is trendy right now? Does the blue top match the red skirt? You can advise your customers very well via Telegram.
It is important that you respond competently and as quickly as possible. This is especially true if you link your Telegram chat with an online shop, because customers are particularly impatient here.
Telegram is a great way to manage HR automation, Image: Freepik
When is your store open? When are there free dates for a haircut? When can a craftsman repair the sink? Use Telegram for your business so that you can use it to set appointments.
4. Telegram newsletter
One of Telegram’s strengths is its Messenger feature. A messenger is a kind of newsletter stream. Anyone who subscribes to Messenger gets the information, but only you can post.
Another function that distinguishes Telegram are the groups. These work like the groups on Facebook: There is an administrator and the members. Everyone can post and comment, but the administrator manages everything. Among other things, he can delete inappropriate posts or block members.
Use the group function to get feedback. For example, you ask your customers which dishes your restaurant should offer this week. Or you can find out how satisfied the customers are with your service.
The popular WhatsApp alternative can also be used for recruiting. Offer applicants the opportunity to contact you or your company via Messenger. You will see that this goes down very well with young people in particular, as such an application process does away with time-consuming points such as writing a letter of motivation.
Telegram has another strength that you should have on your screen: the ability to use chatbots. Chatbots automate and accelerate many processes, for example answering frequently asked questions.
Telegram for Business: What you have to consider when using a company
The ease of use of the messenger tempts you to give casual, irrelevant or sloppy answers. Avoid such no-gos! Stick to netiquette, net etiquette. You can find out more about this in our guide “ The little etiquette for better messenger communication ”.
You should also make sure that your processes are efficient. If you use other messengers in addition to Telegram, the effort for customer service increases. But not if you combine all chat messengers in one interface so that you and your colleagues have a good overview of everything. You get something like that with the Inbox from Chatwerk .